An abstract of non-confidential research findings from motivational investigation concerning consumer attitude toward coffee and tea - Market Research and American Business, 1935-1965

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Field name	Value
Title	An abstract of non-confidential research findings from motivational investigation concerning consumer attitude toward coffee and tea
Box Number	49
Report Number	1085C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1962 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	J. Lyons & Co., Ltd.
Conducted by	Ernest Dichter
Place	London, UK
Company	J. Lyons & Co., Ltd. Go to Business Biographies
Brand	Lyons
Method	Test; Interview
Keywords	beverage, coffee, tea, tradition, old fashioned, corporate image, product personality, family, social status, attitude, health, maturity, femininity, gender, flavor Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on Lyons tea