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Field name | Value |
---|---|
Title | An ad effectiveness test on the new Cresta Blanca ads |
Box Number | 7 |
Report Number | 134F |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | J. J. Weiner Company |
Conducted by | Institute for Research in Mass Motivations, Inc. |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Cresta Blanca |
Method | Test; Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a psychological research study on the sales and advertising problems of Cresta Blanca Wine Cresta Blanca work-in-progress report Memo on Cresta Blanca Wine Company Cresta Blanca Wine sales A psychological research study on the effectiveness of six ads for Cresta Blanca triple cream sherry |