An analysis of consumer purchase motivation in the field of soap production and the future of the detergent market in Venezuela - Market Research and American Business, 1935-1965

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Field name	Value
Title	An analysis of consumer purchase motivation in the field of soap production and the future of the detergent market in Venezuela
Box Number	57
Report Number	1262A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1960 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Procter & Gamble de Venezuela C. A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Procter & Gamble Go to Business Biographies
Brand	Procter & Gamble
Method	Interview; Test
Keywords	detergent, soap, female consumer, housewife, consumer trend, quality, social status, corporate image, dishwashing, clothing, cosmetics, beauty, hygiene, health Go to Glossary
Language	English