An evaluation of the name "Saab" - proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	An evaluation of the name "Saab" - proposal for a motivational research study
Box Number	95
Report Number	2154A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1968 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	J. M. Mathes, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Saab
Method	Interview
Keywords	automobile, car, marketing, consumer, name, brand awareness, brand association, personality profiling, promotion, market segmentation Go to Glossary
Language	English