The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title An executive summary - major findings and practical applications of phases I and II of a motivational research study of the Rambler image among owners of other cars
Box Number 65
Report Number 1399C - EX
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by American Motors Corporation; Geyer, Morey, Madden & Ballard, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Rambler
Method Interview; Test
Keywords
Language English
Document linked to A proposal for a motivational research study of the Rambler image among owners of competitive cars
A progress memorandum on a motivational research study of the Rambler image among owners of competitive cars
A second progress report on a motivational research study of the Rambler image among owners of competitive cars
A motivational research study of the Rambler image among owners of competitive cars - phase II - the impact and influence of 1962 car models
A proposal for a motivational research study of the Rambler image among owners of competitive cars
Proposal for a motivational research study for American Motors Corporation