An exploratory psychological study of consumer reactions to Cellophane and wax paper wrapped bread - Market Research and American Business, 1935-1965

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Field name	Value
Title	An exploratory psychological study of consumer reactions to Cellophane and wax paper wrapped bread
Box Number	2
Report Number	43C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1947 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	E. I. Du Pont de Nemours & Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	Cellophane
Method	Interview; Observation
Keywords	food, packaging, research study, bread Go to Glossary
Language	English
Document linked to	The psychology of bread – a psychological study of the appeals and motives at work in bread advertising and merchandising