An instant breakfast bar for Americans - a research proposal - Market Research and American Business, 1935-1965

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Field name	Value
Title	An instant breakfast bar for Americans - a research proposal
Box Number	96
Report Number	2186A.1 Revised
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1968 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Kraft Foods Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kraft Foods Company Go to Business Biographies
Brand	Kraft
Method	Interview; Focus Group; Test
Keywords	breakfast cereal, brand choice, consumer, tradition, modernity, flavor, shape, design, target market, family, promotion, merchandising, buying habits, food habits, packaging Go to Glossary
Language	English
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