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Title An integrated package research program for Distillers Corporation–Seagrams, Ltd.
Box Number 5
Report Number 95.4A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Distillers Corporation-Seagram Limited
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Seagram
Method Interview; Test
Keywords
Language English
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