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Title An interim report on Bavarian's label test
Box Number 31
Report Number 811.2B
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Bavarian Brewing Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Bavarian
Method Interview; Test
Keywords
Language English
Document linked to Creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Bavarian Brewing Company
Preliminary survey findings relative to packaging
A psychological motivational research study on the sales and advertising problems of Bavarian beer
Memo on proposed advertising campaign for Bavarian's beer
An interim report on proposed Bavarian's ads
Memo on the progress report delivered to Bavarian Brewing Company
An interim report on Bavarian's label test