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Title An investigation of flip top and slide box packaging of the Capstan and Players brands
Box Number 64
Report Number 1382C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Tobacco
Commissioned by Imperial Tobacco Company of Great Britain and Ireland
Conducted by Ernest Dichter Associates, Inc.
Place London, UK
Company
Brand Capstan; Player's
Method Interview; Questionnaire; Test
Keywords
Language English