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Field name | Value |
---|---|
Title | An outline of an experimental investigation measuring the psychological impact of print advertisements as compared to television commercials |
Box Number | 71 |
Report Number | 1531A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Document Type | Report |
Industry | Broadcasting |
Commissioned by | A. B. C. Television, Ltd. |
Conducted by | Ernest Dichter Associates, Inc. |
Place | London, UK |
Company | Go to Business Biographies |
Brand | ABC |
Method | Focus Group; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Study to determine psychological appeals and resistances to the T. V. programme Our House, and to suggest methods by which the appeal of the programme may be strengthened A motivation appraisal of the Our House program |