Analysis of a panel session on mouthwash - Market Research and American Business, 1935-1965

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Field name	Value
Title	Analysis of a panel session on mouthwash
Box Number	67
Report Number	1475E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1961 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Reach, McClinton & Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	International Latex Corporation Pharmaceutical Division Go to Business Biographies
Brand	Isodine
Method	Test; Interview
Keywords	housewife, mouthwash, oral hygiene, color, scent, price, pricing, flavor, gender, masculinity, health, competitor analysis, psychodrama Go to Glossary
Language	English