Application of motivational research for International Business Machines Corporation - Market Research and American Business, 1935-1965

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Field name	Value
Title	Application of motivational research for International Business Machines Corporation
Box Number	50
Report Number	1087.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1959 Find out more about this year
Document Type	Report
Industry	Electronics and Technology
Commissioned by	International Business Machines Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	International Business Machines Corporation Go to Business Biographies
Brand	IBM
Method	Interview; Test
Keywords	corporate image, marketing, name, competitor analysis, brand choice, brand awareness, customer profiling, modernity, male consumer, machinery, social psychology Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study aimed at determining and increasing the influence and prestige of the IBM corporate image