Areas that offer no problem re: corporate name - Market Research and American Business, 1935-1965

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Areas that offer no problem re: corporate name
Box Number	18
Report Number	481.2E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	22 Sep 1959 Find out more about this year
Document Type	Letter
Industry	Household Goods
Commissioned by	Waste King Corporation
Company	Waste King Corporation Go to Business Biographies
Brand	Waste King
Keywords	dishwasher, household appliance, corporate image, brand association, name, women, female consumer, attitude Go to Glossary
Language	English
Document linked to	A proposal for a psychological research study on the sales and advertising problems of Waste King pulverators A motivational research study on the sales and advertising problems of Waste King Memo on noise and draft of statement to dealers and plumbers Motivational research study on Waste King dishwashers A motivational research study on the sales and advertising problems of Waste King dishwashers Summary memorandum on new corporate name A motivational research study on the dishwasher and a name for the technical products division