Assessment of Primes product study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Assessment of Primes product study
Box Number	70
Report Number	1513D Sup.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	13 Apr 1962 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Brand	Primes
Method	Interview
Keywords	health, medicine, drug, drug therapy, brand choice, corporate image, competitor analysis, tradition, purchasing, family, old fashioned, marketing, diet, doctor, customer satisfaction, attitude, brand loyalty Go to Glossary
Language	English
Document linked to	Outline for proposed survey on indigestion remedies with emphasis on Primes A pilot study on attitudes to indigestion and indigestion remedies with special reference to Primes