Attitudes and motivations of the American voter - Market Research and American Business, 1935-1965

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Field name	Value
Title	Attitudes and motivations of the American voter
Box Number	84
Report Number	1887C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	29 Dec 1965 Find out more about this year
Document Type	Letter; Report
Industry	Politics
Commissioned by	Don Kemper Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	politics, political party, voting, vote, voter, political candidate, public opinion, attitude, consumer trend, brand switching, modernity, security, religion, economic condition, social status, social class, brand choice, older consumer, buyer motivation, health, brand loyalty Go to Glossary
Language	English
Document linked to	Proposal on the attitudes and motivations of the present-day voter Preliminary recommendations based on the American voter study Progress report on the attitudes and motivations of the present-day voter Proposal for a study of the attitudes and motivations of the present-day voter Persuasion experiments and practical applications