The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Attitudes influencing present and potential Western Auto customers: progress report on a pilot motivational research study
Box Number 20
Report Number 540B
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by Winius-Brandon, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Western Auto
Keywords
Language English
Document linked to Proposal for a motivational research study of the sales and advertising problems of Western Auto stores
Attitudes influencing present and potential Western Auto customers: report on a pilot motivational research study
Creative research memo on paint and tool advertising for Western Auto stores
Letter proposal re: husband-wife motivations in purchase of Wizard appliances
A creative research memorandum on Western Auto stores advertising
Memo on Western Auto and the Davis tire
What a stepped-up national advertising campaign can do to enhance the status of Western Auto: a creative memo based on limited field research