Attitudes of German consumers toward advertising and packaging of Fit and Flot (in German) - progress report - Market Research and American Business, 1935-1965

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Field name	Value
Title	Attitudes of German consumers toward advertising and packaging of Fit and Flot (in German) - progress report
Box Number	32
Report Number	839B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1958 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Hans Schwarzkopf Chemische Fabrik
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hans Schwarzkopf Chemische Fabrik Go to Business Biographies
Brand	Schwarzkopf
Method	Interview; Test
Keywords	beauty, hair product, female consumer, hairdressing, packaging, color, design, housewife Go to Glossary
Language	German
Additional information	German title: Erster fortschrittsbericht / Einstellung des Deutsche konsumenten zu Fit und Flot werbung und verpackung.
Document linked to	A proposal for a motivational research study of the sales and advertising problems of Schwarzkopf's Fit cream hairdressing Psychologie der Fit und Flot Verpackung Das gegenwärtige Persönlichkeitsbild der Schwarzkopf-Produkte - zweiter Teil: eine Studie über die Werbung und Verpackung von Fit und Flot