Attitudes of professional decorators towards paint, merchants and manufacturers with special reference to I. C. I. and to a proposed change in the brand name "Dulite" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Attitudes of professional decorators towards paint, merchants and manufacturers with special reference to I. C. I. and to a proposed change in the brand name "Dulite"
Box Number	72
Report Number	1572D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1962 Find out more about this year
Document Type	Report
Industry	DIY and Gardening
Commissioned by	Imperial Chemical Industries, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Imperial Chemical Industries, Ltd. Go to Business Biographies
Brand	Dulite Paint
Method	Interview; Focus Group
Keywords	brand choice, corporate image, paint industry, male consumer, brand preference, name, marketing, color, design, fashion, dècor, attitude Go to Glossary
Language	English