Attitudes to the Osram television commercial - Market Research and American Business, 1935-1965

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Field name	Value
Title	Attitudes to the Osram television commercial
Box Number	69
Report Number	1503F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Report
Industry	Electronics and Technology
Commissioned by	Crane Advertising Limited
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Brand	Osram
Method	Focus Group; Test
Keywords	marketing, lighting, household product, color, television advertising, television commercial, attitude, public opinion, price, pricing Go to Glossary
Language	English