Attitudinal study of trans-Hudson commuters - Market Research and American Business, 1935-1965

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Field name	Value
Title	Attitudinal study of trans-Hudson commuters
Box Number	97
Report Number	2187C.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1969 Find out more about this year
Document Type	Report
Industry	Travel and Tourism
Commissioned by	The Port of New York Authority
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Port of New York Authority Go to Business Biographies
Method	Interview
Keywords	commuter, consumer trend, attitude, public opinion, buyer motivation, social status, price, pricing, comfort, bus travel, product personality, social psychology, market segmentation Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on why people choose various modes of transportation in urban areas The commuter revolution The image of the Port Authority (an addendum)