Attracting and holding members in the Humble Travel Club - a proposal for a two-phase motivation study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Attracting and holding members in the Humble Travel Club - a proposal for a two-phase motivation study
Box Number	102
Report Number	2336A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1970 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism; Financial Services
Commissioned by	Humble Travel Club, Inc.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Humble Travel Club, Inc.; Esso Standard Oil Company Go to Business Biographies
Method	Interview; Test; Observation
Keywords	travel, insurance, marketing, credit card, promotion, recruitment, decision making, cost Go to Glossary
Language	English
Additional information	Last page is a title page for 'Addenda', but no addenda is included.