Baked products and packaged cakes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Baked products and packaged cakes
Box Number	63
Report Number	1373E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Food and Drink
Commissioned by	Gann Advertising, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	cake, packaging, brand, marketing, female consumer, attitude, baked product, housewife, dessert, name, design, symbolism, shape brand awareness, color, design, buying habits, consumer trend, quality, social psychology Go to Glossary
Language	English