Basic hypotheses developed from an exploratory study of hair care and hair care products - Market Research and American Business, 1935-1965

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Field name	Value
Title	Basic hypotheses developed from an exploratory study of hair care and hair care products
Box Number	86
Report Number	1942C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1966 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	American Cyanamid Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Cyanamid Company Go to Business Biographies
Brand	Breck
Method	Test
Keywords	corporate image, hair product, advertising, female consumer, marketing, housewife, female consumer, hygiene, product personality, market segmentation, packaging, slogan, price, pricing, merchandising, self-image, health, color, personality profiling Go to Glossary
Language	English
Document linked to	A research program on the Breck image and products