Beer drinking in North-East England - Market Research and American Business, 1935-1965

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Field name	Value
Title	Beer drinking in North-East England
Box Number	55
Report Number	1233C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Food and Drink
Commissioned by	Vaux & Associated Breweries, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Company	Vaux & Associated Breweries, Ltd. Go to Business Biographies
Method	Interview; Questionnaire
Keywords	alcohol, beer, brand choice, male consumer, brewing industry, consumer trend, buying habits, market share, brand preference, name, corporate image, reputation, flavor, social status, brand loyalty, price, pricing, masculinity, female consumer, quality, tradition Go to Glossary
Language	English
Document linked to	Beer drinking in North-East England / a progress report on a motivational research study