Bericht zu einem Anzeigentest für Suchard-Schokoladen - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einem Anzeigentest für Suchard-Schokoladen
Box Number	104
Report Number	2390F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1970 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Chocolat Suchard S. A.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Chocolat Suchard S. A. Go to Business Biographies
Brand	Suchard
Method	Interview; Test
Keywords	chocolate, candy, marketing, flavor, nutrition, snack, corporate image, children, child consumer, female consumer, confectionery, advertising character Go to Glossary
Language	German