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Title Bericht zu einem Copytest für die Aufina Kleinkredit- Werbekonzeption 1973
Box Number 114
Report Number 2660C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Financial Services
Commissioned by AWG, AG für Werbeplanung und -gestaltung
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Company
Keywords
Language German
Document linked to Vorschlag zu einer Untersuchung der Aufina-Werbung (Pre-Test "Ein vernünftiger Kredit …")