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Field name | Value |
---|---|
Title | Bericht zu einem Copytest für die Aufina Kleinkredit- Werbekonzeption 1973 |
Box Number | 114 |
Report Number | 2660C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Financial Services |
Commissioned by | AWG, AG für Werbeplanung und -gestaltung |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Zurich, Switzerland |
Company | Go to Business Biographies |
Keywords | Go to Glossary |
Language | German |
Document linked to |
Vorschlag zu einer Untersuchung der Aufina-Werbung (Pre-Test "Ein vernünftiger Kredit …") |