Bericht zu einem Packungstest für Moltex - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einem Packungstest für Moltex
Box Number	108
Report Number	2484C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1971 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Vereinigte Papierwerke
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Vereinigte Papierwerke GmbH & Co. Go to Business Biographies
Brand	Moltex
Method	Interview; Test
Keywords	diaper, marketing, mother, attitude, packaging, motherhood, housewife, female consumer, family, children, pregnancy, comfort, price, pricing, design, brand choice Go to Glossary
Language	German
Document linked to	Vorschlag zu einer psychologischen Untersuchung der Moltex- Produktfamilie auf dem Hintergrund der Konkurrenz-Produkte Vorschlag zu einer psychologischen Untersuchung der Moltex- Produktfamilie auf dem Hintergrund der Konkurrenzprodukte