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| Field name | Value |
|---|---|
| Title | Bericht zu einem Pretest für eine Esso-Werbekampagne |
| Box Number | 115 |
| Report Number | 2680C |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Energy and Utilities |
| Commissioned by | Esso Standard |
| Conducted by | Ernest Dichter International Institute for Motivational Research |
| Place | Zurich, Switzerland |
| Company | Go to Business Biographies |
| Brand | Esso |
| Keywords | Go to Glossary |
| Language | German |