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Title Bericht zu einem psychologischen Anzeigen-Konzeptiontest für Bess
Box Number 102
Report Number 2316F
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Personal Products
Commissioned by Vereinigte Papierwerke
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Company
Brand Bess
Method Interview; Test
Keywords
Language German