Bericht zu einer Image- und Marketingstudie für Toyota - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Image- und Marketingstudie für Toyota
Box Number	118
Report Number	2786C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1974 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Toyota AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Toyota AG Go to Business Biographies
Brand	Toyota
Keywords	automobile, car, marketing, purchasing, driver, automobile dealer, attitude, brand choice, corporate image, Switzerland Go to Glossary
Language	German