Bericht zu einer Image- und Productforschungsstudie für Camel Filter - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Image- und Productforschungsstudie für Camel Filter
Box Number	107
Report Number	2453C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1972 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	Reynolds Cigarette Corporation
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Reynolds Cigarette Corporation Go to Business Biographies
Brand	Reynolds; Camel
Method	Focus Group; Test; Interview
Keywords	smoking, smoker, brand choice, cigarette filter, advertising, health, consumer trend, modernity, brand choice, marketing, advertisement effectiveness test Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Image-und Produktforschungsstudie für Camel Filter