Bericht zu einer Motiv- und Imagestudie über WMF und ihre Produktgruppen - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Bericht zu einer Motiv- und Imagestudie über WMF und ihre Produktgruppen
Box Number	103
Report Number	2350C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1970 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Württembergische Metallwarenfabrik
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Württembergische Metallwarenfabrik Go to Business Biographies
Brand	WMF
Method	Interview; Test
Keywords	tableware, cookware, kitchen utensil, cooking, marketing, corporate image, homeware, female consumer, housewife, family, glass Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Umfeld- und Imagestudie für WMF und den Produktbereich Glas