Bericht zu einer Motiv- und Imagestudie über die Situation von C & A Brenninkmeyer in Essen - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv- und Imagestudie über die Situation von C & A Brenninkmeyer in Essen
Box Number	87
Report Number	1962C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1966 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	C & A Brenninkmeyer GmbH
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	C & A Modes, Ltd. Go to Business Biographies
Brand	C&A
Method	Interview; Test
Keywords	clothing, female consumer, shopping, employee, housewife, corporate image, gift, fashion, purchasing, consumer trend, buying habits, buyer motivation, merchandising, quality, price, pricing, layout Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Werbetest-Untersuchung der Anzeigen- Konzeption 1966 des Hauses C+A Brenninkmeyer, bzw. zu einer Motivstudie über das Problem der "angebotslosen" Werbekonzeption Vorschlag zu einer Motivstudie fur C+A Brenninkmeyer in Essen Zwischenbericht von den ersten Ergebnissen der Motiv- und Image Studie über die C & A Brenninkmeyer-Geschäfte in Deutschland A motivational research study on the image of C & A Modes