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Title Bericht zu einer Motiv- und Imageuntersuchung für Bally Deutschland
Box Number 101
Report Number 2300C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Clothing and Accessories
Commissioned by Bally-International AG
Conducted by Ernest Dichter International Institute for Motivational Research
Place Croton-on-Hudson, New York
Company
Brand Bally
Method Interview; Test
Keywords
Language German
Document linked to Vorschlag zu einer Motiv- und Marketingstudie uber Schuhe, Speziell Bally-Schuhe