Bericht zu einer Motiv- und Imageuntersuchung für Bally Schweiz - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Bericht zu einer Motiv- und Imageuntersuchung für Bally Schweiz
Box Number	105
Report Number	2424C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1970 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	C. F. Bally AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	C. F. Bally AG Go to Business Biographies
Brand	Bally
Method	Interview; Test
Keywords	shoes, footwear, marketing, consumer, corporate image, purchasing, fashion, design, comfort, quality Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motiv- und Imagestudie für Bally