Bericht zu einer Motiv- und Marketingstudie über Dunkelbier - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv- und Marketingstudie über Dunkelbier
Box Number	90
Report Number	2039C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1967 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Brauerei A. Hurlimann AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Brauerei Hurlimann AG Go to Business Biographies
Brand	Hurlimann
Method	Interview; Test
Keywords	corporate image, beer, male consumer, alcohol, marketing, advertising, brewing industry Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motiv- und Marketingstudie über Dunkelbiere: Die Konsumenteneinstellungen zum dunklen Bier und die marktpsychologischen Voraussetzungen für eine erfolgreiche Promotion der Dunkelbiere