Bericht zu einer Motiv- und Marketingstudie über Güldner Traktoren - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv- und Marketingstudie über Güldner Traktoren
Box Number	82
Report Number	1846C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1964 Find out more about this year
Document Type	Report
Industry	Animal and Agriculture; Automotive
Commissioned by	Gesellschaft für Linde's Eismaschinen
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Gesellschaft für Linde's Eismaschinen Go to Business Biographies
Brand	Linde; Gueldner
Method	Interview; Test
Keywords	brand choice, corporate image, farm equipment, farming, farmer, tractor, buying habits, consumer trend Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motivstudie über Güldner-Traktoren