Bericht zu einer Motiv- und Marketingstudie über Hürlimann-Luxusbier - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv- und Marketingstudie über Hürlimann-Luxusbier
Box Number	101
Report Number	2301C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1970 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Brauerei Hurlimann AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Brauerei Hurlimann AG Go to Business Biographies
Brand	Hurlimann
Method	Interview; Test
Keywords	beer, marketing, purchasing, brand choice, male consumer, brewing industry, flavor, price, pricing, quality, market share, brand preference, social psychology, corporate image, name, product personality Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motiv- und Marketingstudie über ein Hürlimann-Luxusbier