Bericht zu einer Motiv- und Marketingstudie über Merz - Spezial - Dragèes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv- und Marketingstudie über Merz - Spezial - Dragèes
Box Number	103
Report Number	2357C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1970 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Merz & Cie
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Merz & Cie Go to Business Biographies
Brand	Merz
Method	Interview; Test
Keywords	vitamin, beauty, beauty product, female consumer, housewife, marketing, social psychology, buyer motivation, hair product, skin, skincare Go to Glossary
Language	German
Document linked to	Proposal for an MRS and Marketing Study on Merz Special Pills