Bericht zu einer Motiv- und Marketingstudie über das Benzintanken und die Markenwahl von Benzin und Öl - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv- und Marketingstudie über das Benzintanken und die Markenwahl von Benzin und Öl
Box Number	96
Report Number	2176C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1968 Find out more about this year
Document Type	Report
Industry	Energy and Utilities; Automotive
Commissioned by	Esso Standard
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Esso Standard Oil Company Go to Business Biographies
Brand	Esso
Method	Interview; Test
Keywords	automobile, service station, brand choice, corporate image, automobile equipment, automobile supplies, marketing, car, male consumer Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motivstudie über das Benzintanken und die Markenwahl von Benzin und Öl