Bericht zu einer Motiv- und Marketingstudie über den Markt von Spezialfelgen für Personenwagen - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv- und Marketingstudie über den Markt von Spezialfelgen für Personenwagen
Box Number	109
Report Number	2513C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1972 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Georg Fischer Aktiengesellschaft
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Georg Fischer Aktiengesellschaft Go to Business Biographies
Brand	Georg Fisher
Method	Interview; Test
Keywords	automobile, automobile equipment, automobile supplies, car, drivers, sales, salesmen, marketing, attitude, sales person, automobile dealer, target market, social psychology, price, pricing Go to Glossary
Language	German
Document linked to	Vorschlag zu einer qualitativen Untersuchung über den Markt für Spezialfelgen für Personenwagen