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Title Bericht zu einer Motiv- und Marketingstudie zur Position der Marken Wilkinson und Gillette
Box Number 99
Report Number 2250C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Personal Products
Commissioned by Wilkinson Sword
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Company
Brand Wilkinson Sword; Gillette
Method Interview; Test
Keywords
Language German
Document linked to Vorschlag zu einer Motivstudie bei Nassrasierern und zu einer Imagestudie über Wilkinson und Gillette