Bericht zu einer Motiv- und Produktkonzeptionsstudie über Feinseifen, speziell über "männlich" konzipierte Feinseifen - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv- und Produktkonzeptionsstudie über Feinseifen, speziell über "männlich" konzipierte Feinseifen
Box Number	95
Report Number	2160C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1968 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Wilkinson Sword GmbH
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Wilkinson Sword GmbH Go to Business Biographies
Brand	Wilkinson Sword
Method	Interview; Test
Keywords	soap, male consumer, hygiene, marketing, purchasing, advertising, bathing, washing, scent, social psychology, packaging, name, design, corporate image Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motiv- und Produktkonzeptionsstudie über Feinseifen, speziell über "männlich" konzipierte Feinseifen