Bericht zu einer Motiv- und Produktstudie über Rasier-Kosmetik speziell ein Nachrasier-Pflegemittel - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv- und Produktstudie über Rasier-Kosmetik speziell ein Nachrasier-Pflegemittel
Box Number	99
Report Number	2236C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1969 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Wilkinson Sword GmbH
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Wilkinson Sword GmbH Go to Business Biographies
Brand	Wilkinson Sword
Method	Interview; Test
Keywords	shaving, marketing, purchasing, male consumer, toiletries, razor, comfort, corporate image Go to Glossary
Language	German