Bericht zu einer Motiv- und Werbestudie über Merz-Spezial- Dragees und Sevilan Lind - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv- und Werbestudie über Merz-Spezial- Dragees und Sevilan Lind
Box Number	91
Report Number	2055C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1967 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Chemische Fabrik Merz &, Co.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Chemische Fabrik Merz, Co. Go to Business Biographies
Brand	Sevilan
Method	Interview; Test
Keywords	female consumer, corporate image, vitamins, health, medicine, physician, housewife, doctor, anxiety, drug therapy, marketing Go to Glossary
Language	German