Bericht zu einer Motivanalyse von Tankstellen-Kunden - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motivanalyse von Tankstellen-Kunden
Box Number	122
Report Number	2892C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1979 Find out more about this year
Document Type	Report
Industry	Automotive; Energy and Utilities
Commissioned by	ESSO (Schweiz)
Conducted by	Ernest Dichter SA
Place	Zurich, Switzerland
Company	Esso Standard Oil Company Go to Business Biographies
Brand	Esso
Method	Interview
Keywords	gasoline, petroleum, car, automobile, service station, price, pricing, marketing, competitor analysis, corporate image, brand choice, brand preference, quality Go to Glossary
Language	German