Bericht zu einer Motivstudie über Nonwoven-Slips - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Bericht zu einer Motivstudie über Nonwoven-Slips
Box Number	104
Report Number	2379C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1970 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Vereinigte Papierwerke
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Vereinigte Papierwerke GmbH & Co. Go to Business Biographies
Brand	Camelia
Method	Interview; Test
Keywords	underwear, menstruation, female consumer, housewife, feminine hygiene product, marketing, tampon, sanitary napkin, price, pricing, quality, comfort, brand preference, brand choice, corporate image, color, design, packaging Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motivleitstudie im erweiterten Nonwoven- Produktbereich in Kombination mit einer Produktstudie über Nonwoven-Slips (Einmal-Slips)