Bericht zu einer Motivstudie über Schokoladen im Allgemeinen und Marke Suchard bzw. Suchard/Milka im speziellen - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motivstudie über Schokoladen im Allgemeinen und Marke Suchard bzw. Suchard/Milka im speziellen
Box Number	105
Report Number	2413C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1971 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Ph. Suchard GmbH
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Chocolat Suchard S. A. Go to Business Biographies
Brand	Suchard
Method	Interview; Test
Keywords	chocolate, candy, marketing, purchasing, child consumer, packaging, brand choice, social psychology, price, quality, public relations, corporate image, female consumer, confectionery, nutrition, housewife, brand preference, name, market segmentation Go to Glossary
Language	German
Document linked to	Vorschlag zu einer psychologischen Untersuchung über Schokoladen