Bericht zu einer Motivstudie über Speiseöl sowie das Firmen - Produkt- und Markenimage von Lesieur - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motivstudie über Speiseöl sowie das Firmen - Produkt- und Markenimage von Lesieur
Box Number	98
Report Number	2224C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1969 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Lesieur GmbH
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Lesieur GmbH Go to Business Biographies
Brand	Lesieur
Method	Test; Interview
Keywords	oil, female consumer, advertising, purchasing, merchandising, cooking Go to Glossary
Language	German
Document linked to	Vorschlag fur eine qualitative und quantitative Studie über den Speiseöl-Markt und das Firmen- und Produktimage von Lesieur in Hessen, Rheinland-Pfalz und Baden-Württemberg